When availability on the giant (if awkwardly formatted) NASDAQ video board in Times Square fortuitously fell into the lap of our client, ConAgra Foods, they contacted my agency to create something for their Alexia brand that would be worthy of the space. And do it with very little time. And even less of a budget. While staying true to the established brand style and tone developed by another agency. No problem. Doing it well enough to attract Cookie Monster? Bonus.

And here's the standard 16x9 version created so the client would have something to share. With original music, no less.